Genny Rubin, founder of Genny Rose Designs in Upstate New York, is known for creating spaces that feel layered, personal, and full of warmth. For her own baby girl’s nursery, Genny dreamed up a whimsical yet refined space inspired by a trip to the Cotswolds—filled with natural textures, romantic hues, and thoughtful details that celebrate this sweet new chapter. Follow along to learn more about Genny and see how she styled our Florence Rosewood curtains.
01. First off, tell us a little bit about yourself!
I’m Genny Rubin, the founder of Genny Rose Designs, an interior design studio based in Upstate New York. I combine my background in fashion with my love for interiors to create spaces that feel lived-in, layered, and deeply personal by mixing new and vintage finds for that cozy, collected feel. My goal is to make design approachable, intentional, and full of warmth while reflecting your personal style. When I’m not designing, you can find me wandering antique shops, planning my next trip, or flipping through a favorite cookbook. My husband and I are expecting our first baby girl very soon, and I couldn’t be more excited to enter this new chapter of motherhood!
02. Where did you begin when dreaming up this space—a color, a feeling, or a specific piece?
I began dreaming up this space while on a vacation with my husband to the Cotswolds, the dreamy countryside of England in my first trimester. The biggest inspiration from the trip came from the Cotswold architecture, a charming and timeless style that feels both rustic and refined. Pale green doors, soft pink accents, and romantic touches of brass were everywhere. While we were there, we saw the girl name we’ve loved for nearly ten years in three separate places, which was the sweetest sign that we were about to find out we were having a girl.
03. How did you land on Florence Rosewood for the curtains? What drew you to the colorway and print?
I knew I wanted to bring playful stripes and pops of dusty pink into the space to
compliment the subtle floral wallpaper, and when I saw the Florence Rosewood fabric, I just knew it would be the perfect curtain to complete the room. Being able to customize the curtains and include a blackout lining was important for baby’s sleep. I also loved the natural linen-cotton fabric since I try to keep the spaces I design as natural and non-toxic as possible.
04. From your nursery to Katy Schuele’s, we love how you design kids' spaces that are whimsical yet refined. How do you approach creating that balance?
Thank you! When approaching kids’ spaces, I start by thinking about pieces that can grow with them. Having some of the major pieces feel refined and elevated gives the room longevity and a timeless foundation. At the same time, kids’ spaces should be playful, whimsical, and fun. I love layering in patterns like stripes and florals, as well as pieces with scalloped detailing, to balance the refined elements and create a space that feels joyful, imaginative, and full of personality.
05. Can you tell us about some of the other design elements in the space?
Beyond the curtains, I layered a mix of textures, colors, and patterns to make the room feel cozy and inviting. The space is grounded by a soft wisteria floral wallpaper from an English company, complemented by a blush rug, an ivory glider, and subtle brass accents that add warmth and charm. Playful touches like scalloped details, bold stripes, and florals keep the room whimsical, while a beautiful round mirror with a big gold bow and a gallery wall of romantic, femme inspired prints bring personality. Ruffled pillows and a collection of handmade quilts and knitted blankets from my family complete the space, making it feel so special and personal.
