Meet Weezie co-founders, Liz and Lindsey! Weezie is our go-to brand for plush bath towels and soft robes so we were so excited when they reached out about outfitting their holiday pop-up in Atlanta with some Pepper fabric and wallpaper. Follow along to see how Emma Sky and Blake Mint added some spice to the Gift Market!
We’ve been huge fans of Weezie since the beginning! Tell us a little bit about yourselves and how you got started!
Thank you so much! We’ve been friends for over a decade since living in New York as post-grads, Lindsey in finance and Liz working in graphic design. The idea for Weezie came to us when Liz was buying towels off her own wedding registry. She had just moved from a tiny New York apartment to a new house in Savannah, and was so excited for a linen refresh!
However, the initial excitement quickly faded to frustration. She was overwhelmed by the countless options, confusing jargon, and archaic, offline purchase experience. She shared her experience with Lindsey, only to find that she did not love her towels either. The more people we talked to, we realized how widely shared our feelings were!
Fast forward, countless hours of consumer research and months of product development later, we launched in October 2018 to finally bring the perfect, modern luxury towel to market.
What inspired you to open Gift Market by Weezie?
We've known we wanted to launch a retail pop-up since before we even launched, but the timing nor the location never felt quite right! We have used the last three years to learn what our customers really want out of a physical space: the ability to touch and feel the product, try on different robe sizes, and draw inspiration from piping colors and embroidery options in person. The pop-up, open through January 2022, incorporates all of these learnings in the perfect sunlit corner location in Buckhead's Andrews Square.
We love that you and your designer, Anna-Wooten Loggins, chose various female-founded brands to outfit the store. How did you choose which brands to include?
Many of the partners we worked with are companies we have met over the past 3 years, like yours! They are brands we respect and admire and we are so grateful they partnered with us on the space. Our lighting is from Circa, chairs from The Inside, ottomans from Coley Home, hardware from Luxholdups, and of course, show-stopping curtains and wallpaper from Pepper!
What was your design vision for the popup?
Our fabulous interior design partner, Anna-Wooten Loggins, said it best: “the goal was to create a shoppable space that felt distinctly like Weezie, with enough nods to a primary bath that guests could imagine bringing Weezie products into their own homes.”
Emma Sky is the perfect shade of Weezie blue! How did you land on this print for the dressing room curtains and wallpaper in the front of the store?
We couldn’t agree more! It truly is the perfect Weezie blue hue, and we love that the pattern feels both sophisticated and playful at the same time - much like our brand! As such, Emma Sky became one of the first jumping off points for the space, and really helped set the tone for the rest of the store.
We love how Blake looks as a backdrop to the crisp white robes. What drew you to the Blake Mint wallpaper?
As do we! In sourcing for the space, Anna-Wooten set out to create a space that felt more like a home than a retail store. Blake Mint helps achieve that comfortable, cozy atmosphere we were craving. We were immediately drawn to its floral print, and loved that the colors felt so complementary to Emma Sky.
What’s your dream Weezie + Pepper combo for a jewel-box bathroom?
Liz: Thatcher Forest + Black Piped Hand Towels with Hudson “E” in Black Thread
Lindsey: Jasper Emerald + Red Piped Hand Towels with Waverly “guest” in Red Thread
Color crush of the moment:
Liz: Chocolate Brown
Lindsey: Coral
Wallpaper or paint?
Liz: More is always more when it comes to wallpaper!
Lindsey: Ditto
Go-to hostess gift during the holidays?
Liz: Weezie Tissue Box Cover or Weezie x Susan Gordon Pottery
Lindsey: Weezie Makeup Towels or a Women’s Short Robe for her to wrap up in post-party